Before Money Kicks was a boxer or a businessman, he was a content creator. His journey in media is the foundation of his empire. With millions of followers across YouTube, Instagram, and TikTok, Rashed Belhasa has mastered the art of digital storytelling.
The YouTube Empire
Rashed launched his Money Kicks YouTube channel at just 13 years old. Today, it boasts over 3.8 million subscribers. His content ranges from luxury lifestyle vlogs to collaborations with celebrities like Wiz Khalifa and Tyga. His channel is the primary source of his fame, allowing him to go viral with every video.
Instagram and TikTok: Visual Storytelling
On Instagram (@rsbelhasa), he shares his fashionable outfits, moments with his cars, and shots from his private zoo. His TikTok account, @rashedbelhasaa, has over 530,000 followers, showcasing his lifestyle to a younger audience. Each platform serves a different purpose, but the goal is always the same: build brand awareness.
The Mo Vlogs Connection
A key chapter in Money Kicks’ media story is his relationship with fellow Dubai YouTuber Mo Vlogs. Their friendship and collaborations introduced them both to global audiences. Whether they’re riding in supercars or hanging out with celebrities, their content is a blueprint for the Dubai lifestyle vlog genre.
Music and Entertainment
Money Kicks also uses media to expand into music. His song “We Living Life” is a perfect example of how he converts his lifestyle into entertainment, and his music videos are viewed by millions. Money Kicks’ media strategy is simple but effective: always be creating content. From his YouTube vlogs to his Instagram stories, he offers his fans an escape into his world. It’s not just about showing wealth — it’s about providing a front-row seat to the most exciting life in Dubai.