BORN IN DUBAI.
GLOBAL BY NATURE.

Our Story

Money Kicks began as Rashed Belhasa's personal sneaker collection in Dubai and grew into a global media and lifestyle brand. Over the years the story expanded from sneakers to boxing, luxury culture, and business ventures — always centered on Rashed himself, not a corporate entity.

Who We Are

Money Kicks is the personal brand of Rashed Belhasa, a Dubai-based creator, boxer, and entrepreneur. There is no parent company or holding group behind moneykicks.ai — the site, its content, and its ventures are owned and operated directly by Rashed.

What We Do

We publish first-hand stories about Rashed's boxing career, sneaker and car collecting, and business ventures, and we run his direct-to-audience channels across YouTube, Instagram, TikTok, and X.

Early Vision & Culture

Starting at an early age in Dubai, Rashed captured the attention of millions worldwide by welcoming global icons, athletes, and artists into his world, establishing Dubai as a nexus of youth culture and luxury lifestyle.

Sneakers & Streetwear

What began as an iconic sneaker collection grew into an influential voice in global streetwear and youth trends, curating pieces that define fashion milestones.

Boxing & Discipline

Stepping into the boxing ring under the global spotlight, Rashed committed to rigorous physical training, demonstrating the work ethic, mental fortitude, and relentless discipline behind every achievement.

Ventures & Partnerships

Today, Money Kicks operates at the crossroads of digital media, brand partnerships, retail concepts, and sports entertainment, building long-term value across international markets.

Booking Agent Info

Rashed's official booking and appearance profile, used for partnership and enquiry verification.

bookingagentinfo.com ↗

YouTube

Rashed's official YouTube channel, where his boxing training and lifestyle content is published first.

youtube.com/@moneykicks ↗